Founded in 1974
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
As with all vertical Hurom juicers, the H-AA is designed to use our patented Slow Squeeze Technology™ to juice ingredients. SST™ works by utilising the 150W A/C motor found in the H-AA to turn the augur at a slow 43 RPM. Operating at such speeds ensures that ingredients are given plenty of contact time between the augur and screen, allowing them to be pressed thoroughly.
The H-AA uses this method with maximum efficiency through a dual winged augur. The dual winged design allows for twice the amount of ingredients to be juiced at once, while still ensuring that high nutrient levels are extracted. That high nutrient extraction is the true power of our SST™ and it is the reason why Hurom juicers can press out large amounts of minerals and vitamins while ensuring that they do not oxidise as they are processed.
The outer body of the H-AA has been built to combine durability and functionality with attractive design. It is made from a hard wearing ABS plastic that is damage resistant and easy to grip while maintaining a curved and modern design that our Hurom juicers have become renowned for. However, in the H-AA not all the curves are for aesthetic purposes alone and the base of the device is shaped to allow the juicer to be picked up with ease.
The juicing components have also been designed with durability in mind, and they are made from a variety of hard wearing materials, including ABS, Tritan and Ultem. These components have also been made from BPA free materials, removing the risks caused by chemical leeching in inferior juicers.
To accompany exceptional juicing technology, the H-AA has been fitted with the latest Alpha Series juicing components. The latest Alpha Series parts have all been improved to new heights, reducing the strain on some parts, while allowing others to play a more important role.
A new gear mechanism is among the more exciting additions to the Alpha Series parts and it is used to control the rotation of the spinning brush. That mechanism allows the brush to turn separately to the augur at a lower speed of just 17 RPM. Not only does this reduce physical strain on the augur, but it also decreases the froth formed during juicing while still blending flavours into a balanced juice.
Smart accessories allow the H-AA to expand into a multipurpose device that does more than just juicing. With the help of a Coarse Screen Strainer and a Homogenising Blank Screen this device can comfortably produce pulpy smoothies or act as a mixer/grinder to produce many different foods, including dough, nut butter, sorbet and breadcrumbs.
The adjustable lever on the front of the juicing chamber allows for easy control over the size of the pulp outlet. The smaller the size the higher the pressure in the juicing chamber, which in turn causes more juice to be pressed from ingredients. It also allows for an increased variety of juice textures, as high pressures lead to more pulp being forced through the screen, into the juice, where lower pressures yield a very thin juice.
Easy Press
Pure Press
Our story is one of continuous innovation, driven by a belief that small, everyday choices can lead to a healthier, more balanced life.
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
Over the following years, Hurom developed a range of kitchen appliances, including high-performance blenders and food processors designed to support everyday nutrition.
Juicer Manufacturing Line
In 2005, Hurom introduced the world's first true slow juicer, powered by its patented Slow Squeeze Technology™, setting a new standard for juicing.
Prototype Juicer Parts
Following this breakthrough, Hurom dedicated its focus to refining slow juicing technology, improving performance, usability, and design.
The Hurom HH Series
In 2010, the HH Series slow juicer was recognised as a 'World Class Product' by the Korean government, highlighting Hurom's innovation and quality.
Innovating and Improving On the HH series with the H-AA
Today, Hurom continues to lead the slow juicing category, developing new innovations while staying true to its founding vision of healthier living.
The Hurom H400, The Most Popular Hurom Juicer Ever.
The best kitchen appliance combining user-friendliness, excellent performance, and design.
Forbes · USA
A product with excellent reviews for innovative slow juicing technology and high consumer trust
JoongAng Daily · Korea
A premium kitchen appliance that's easy to use and looks sophisticated.
BBC Good Food · UK
The juicer that performed best in performance tests, and the editor's top pick
Le Particulier pratique · France
The easiest appliance for practising wellness in everyday life
Sports Seoul · Korea
The appliance that's both convenient and produces the best cold-press juice
Haus&Garten · Germany
A product with high ratings for brand trust and consumer satisfaction
Chosun Biz · Korea
A premium slow juicer with outstanding juicing performance and nutrient preservation
Tom's Guide · UKGlobally recognised for innovation, technology and outstanding product design.
Gold medal
Gold medal
Gold medal
Awarded for 9 consecutive years
Winner of the King Sejong Award
3-time winner in the
Product Design category
5-time winner in the
Kitchen category
2-time winner
Gold medal
Gold medal
Gold medal
Gold medal
Over 12.77 million units sold across 88+ countries. A global community built on decades of trust, quality and a better way to juice.
At Hurom, we study the natural nutrition found in fruits and vegetables to better understand how juicing can preserve their benefits. Through our Food and Nutrition Research Institute, we continue to explore ingredients, nutrients, and extraction methods to find better ways of bringing more of nature into every glass.
Great juicer. I’m using it daily for celery juicing. Only downside is that it’s noisy. But I guess that’s what you’d expect from celery being pulped. I suggest cleaning it after every use. Which is worthwhile to keep it pristine and working well.