Our Technology

We go to great lengths to ensure that our products are safe. That’s why Hurom juicers are 100% BPA free and come without any blades or sharp parts, making them safe for children to use. We also designed our juicers with narrow hoppers, so that even the smallest hands can’t fit inside.

Slow Squeeze Technology

A Hurom juicer is defined by many features, but few are as important as our patented Slow Squeeze Technology™ (SST). Optimised to produce a perfect and premium juice every time, SST ensures high nutrient content through a refined extraction system that combines high pressure with an ideal rotation speed. Together these factors allow Hurom juicers to carefully release a variety of minerals and vitamins from fruits and vegetables in a convenient and time-efficient manner.

The full ability of our SST can only be achieved through an optimised partnership between the augur, screen and spinning brush. The augur crushes ingredients, pushing out juice and nutrients from them while keeping oxidation caused by friction heat to a minimum. The screen then filters the juice as it is extracted, separating it from leftover waste and pulp that the body doesn’t need. Finally, the spinning brush blends all flavours and nutrients together, producing a truly balanced juice.

Self-Feeding Innovation

We often prioritise excellent performance when it comes to producing juicing technology, but we believe that it is also important to round this out with an easy to use design. That mindset has led us to produce our range of self-feeding juicers. This latest style just needs to be filled with ingredients before being left alone to juice them.

A completely autonomous juicing mechanism makes for a very unique user experience. Not only does it save time, but it also reduces the risk of user errors and damaged parts. Therefore, we firmly believe that self-feeding functionality could be the best for juicing moving forward.

A Reliable Future

Self-feeding juicers may well be one key part of juicer development in the future, but here at Hurom, we believe that juicers can also be improved in other ways. One particular issue we wish to tackle moving forward is the juicing screen. While it is a key part of any juicing mechanism, screens are vulnerable to scale build-up or pressure damage. Not to mention, they must be well cleaned after every use.

Easy Cleaning

Hurom appliances are built with detachable compartments for easy assembly and cleaning. You can easily rinse the juicer between ingredients and when your juice is complete, detach the pieces for a thorough clean with the cleaning brush. The detachable compartments are also equipped with an advanced safety lock system that only allows the motor to turn on once all the pieces are locked into place properly.