Founded in 1974
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
The H100 is the first juicer we've released to contain our all-new juicing mechanism, which replaces a standard fine screen for a dual strainer setup. This strainer, as its name implies, is made up of two parts that fit together to form long and thin slits. These slits separate juice from pulp in place of the standard sieving method, while remaining just as effective.
However, what makes this strainer mechanism special, is the ease with which it can be cleaned once both parts are separated. Gone are the days of intense scrubbing to clean a screen, the dual strainer parts rinse clean in mere seconds.
As with all our vertical juicers, the H100 uses our patented Slow Squeeze Technology™ to juice ingredients to perfection. Our SST™ method is based on the idea that slow juicing at high pressures will allow for high juice yields and the efficient extraction of many nutrients contained in fruits and vegetables.
Additionally, slower motor speeds ensure minimum oxidation of vitamins and minerals as they are pressed. Therefore, the 150W motor in the H100 turns the augur at a steady speed of 43 RPM. This speed is optimal for gradual extraction and when combined with a dual wing augur design to increase the rate of juicing, the overall process is kept short yet effective.
With the H100, one of our main goals was to provide a great user experience. As a result, a lot of thought has gone into the different ways that users interact with each component in a juicer. From this, one area we highlighted for change was the pulp ejection control. On our other juicers this takes the form of a basic lever, which many users didn’t understand. Therefore, we have replaced it with a much more intuitive slide control.
Additionally the H100 has been fitted with dual inlet feed chute. This feature was lifted from our design for the H-AE model and has been reworked for maximum functionality. Each inlet is designed to handle different types of ingredients optimally, and between them any type of produce can be juiced with ease.
We believe that when it comes to kitchen appliances, the more processes a device is capable of, the more enjoyable it is to own. This view has led us to include 2 different screen accessories with the H100 that increase its range of functions, making it a multipurpose device that does more than just juicing.
Through the coarse screen strainer and homogenising blank, this device can comfortably produce pulpy smoothies or act as a mixer/grinder to produce many different food types; including dough, nut butters, sorbets and breadcrumbs.
Another one of goals with the H100 was to create a juicer more stylish than any before it, while still keeping it practical for storage. Therefore, we made an effort to design it very differently to other juicers in our collection with an emphasis on a compact design.
This mindset led us to settle on a sleeker body shape that better suits the purpose and feeling we want our juicers to provide to all users. However, we ensured this wasn’t achieved at the cost of quality, and as a result the H100 is made from premium, durable and BPA free plastics with even higher grade Tritan and Ultem materials used in the key juicing components.
Easy Press
Pure Press
Our story is one of continuous innovation, driven by a belief that small, everyday choices can lead to a healthier, more balanced life.
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
Over the following years, Hurom developed a range of kitchen appliances, including high-performance blenders and food processors designed to support everyday nutrition.
Juicer Manufacturing Line
In 2005, Hurom introduced the world's first true slow juicer, powered by its patented Slow Squeeze Technology™, setting a new standard for juicing.
Prototype Juicer Parts
Following this breakthrough, Hurom dedicated its focus to refining slow juicing technology, improving performance, usability, and design.
The Hurom HH Series
In 2010, the HH Series slow juicer was recognised as a 'World Class Product' by the Korean government, highlighting Hurom's innovation and quality.
Innovating and Improving On the HH series with the H-AA
Today, Hurom continues to lead the slow juicing category, developing new innovations while staying true to its founding vision of healthier living.
The Hurom H400, The Most Popular Hurom Juicer Ever.
The best kitchen appliance combining user-friendliness, excellent performance, and design.
Forbes · USA
A product with excellent reviews for innovative slow juicing technology and high consumer trust
JoongAng Daily · Korea
A premium kitchen appliance that's easy to use and looks sophisticated.
BBC Good Food · UK
The juicer that performed best in performance tests, and the editor's top pick
Le Particulier pratique · France
The easiest appliance for practising wellness in everyday life
Sports Seoul · Korea
The appliance that's both convenient and produces the best cold-press juice
Haus&Garten · Germany
A product with high ratings for brand trust and consumer satisfaction
Chosun Biz · Korea
A premium slow juicer with outstanding juicing performance and nutrient preservation
Tom's Guide · UKGlobally recognised for innovation, technology and outstanding product design.
Gold medal
Gold medal
Gold medal
Awarded for 9 consecutive years
Winner of the King Sejong Award
3-time winner in the
Product Design category
5-time winner in the
Kitchen category
2-time winner
Gold medal
Gold medal
Gold medal
Gold medal
Over 12.77 million units sold across 88+ countries. A global community built on decades of trust, quality and a better way to juice.
At Hurom, we study the natural nutrition found in fruits and vegetables to better understand how juicing can preserve their benefits. Through our Food and Nutrition Research Institute, we continue to explore ingredients, nutrients, and extraction methods to find better ways of bringing more of nature into every glass.
This juicer has been so easy to use. It juices all types of fruit and vegetables effortlessly. I have experimented with many different combinations making juices, smoothies and ice cream. So far I have not been disappointed. It works most effectively when harder fruit and vegetables are cut into fairly small pieces. I recommend it to anyone considering a juicer for an individual or a small family.
Super fast delivery. Easy to set up. Very quite when running. Can be cleaned under a cold tap in less than one minute - so much easier than mesh type. Produces delicious juice very easily. I am delighted that all my researching led me to buy this brand. Certainly to be recommended.
I always believe in this brand of juicer...it stands for its name. Easy to clean and does a very good job. I highly recommend than other conventional juicers.