Founded in 1974
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
The Hurom BL-CO1 is a compact and streamlined blender designed to make powerful blending on a small scale more widely accessible. It can perform a variety of functions from puréeing to grinding and is ideal for making quick smoothies and other chilled drinks.
Despite its small size, the Hurom BL-CO1 still packs quite the punch, and it is able to blend a variety of different foods and ingredients to a smooth and even consistency.
As standard, it can be used to easily whip together smoothies and other chilled drinks. However, that isn’t all, and pushing beyond typical personal blender limits it can even be used for much tougher processes such as grinding coffee beans and even shaving ice in small quantities.
The Hurom Personal Blender is very simple to use and it takes only one button press to start blending with it. As a personal blender, it offers a very streamlined interface consisting of a single large button.
Pressing the button fully until it clicks will toggle the blender on or off and pressing the button lightly will activate the pulse function for rough chopping or finishing a blend.
Beyond its blending ability, the Hurom BL-CO1 also sports practical features, making it safer and easier to use. Such features include the use of suction feet to hold the blender firmly in place and a cup detection feature that won’t allow the blender to activate unless it has been assembled securely.
The BL-CO1 is also made out of high-quality food-safe materials such as stainless steel and BPA free plastics to ensure no chemicals leach into blended products.
Finally, the Hurom Personal Blender provides even greater value through accessories. It is provided with 2 separate blending cups, one larger, with a 600 ml capacity, and the other smaller with a 350 ml capacity.
These different cup capacities make quantity control easier for different products and can both be used as transportable storage solutions when used in combination with one of the flip-top lids provided in the box.
Our story is one of continuous innovation, driven by a belief that small, everyday choices can lead to a healthier, more balanced life.
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
Over the following years, Hurom developed a range of kitchen appliances, including high-performance blenders and food processors designed to support everyday nutrition.
Juicer Manufacturing Line
In 2005, Hurom introduced the world's first true slow juicer, powered by its patented Slow Squeeze Technology™, setting a new standard for juicing.
Prototype Juicer Parts
Following this breakthrough, Hurom dedicated its focus to refining slow juicing technology, improving performance, usability, and design.
The Hurom HH Series
In 2010, the HH Series slow juicer was recognised as a 'World Class Product' by the Korean government, highlighting Hurom's innovation and quality.
Innovating and Improving On the HH series with the H-AA
Today, Hurom continues to lead the slow juicing category, developing new innovations while staying true to its founding vision of healthier living.
The Hurom H400, The Most Popular Hurom Juicer Ever.
The best kitchen appliance combining user-friendliness, excellent performance, and design.
Forbes · USA
A product with excellent reviews for innovative slow juicing technology and high consumer trust
JoongAng Daily · Korea
A premium kitchen appliance that's easy to use and looks sophisticated.
BBC Good Food · UK
The juicer that performed best in performance tests, and the editor's top pick
Le Particulier pratique · France
The easiest appliance for practising wellness in everyday life
Sports Seoul · Korea
The appliance that's both convenient and produces the best cold-press juice
Haus&Garten · Germany
A product with high ratings for brand trust and consumer satisfaction
Chosun Biz · Korea
A premium slow juicer with outstanding juicing performance and nutrient preservation
Tom's Guide · UKGlobally recognised for innovation, technology and outstanding product design.
Gold medal
Gold medal
Gold medal
Awarded for 9 consecutive years
Winner of the King Sejong Award
3-time winner in the
Product Design category
5-time winner in the
Kitchen category
2-time winner
Gold medal
Gold medal
Gold medal
Gold medal
Over 12.77 million units sold across 88+ countries. A global community built on decades of trust, quality and a better way to juice.
At Hurom, we study the natural nutrition found in fruits and vegetables to better understand how juicing can preserve their benefits. Through our Food and Nutrition Research Institute, we continue to explore ingredients, nutrients, and extraction methods to find better ways of bringing more of nature into every glass.