Our Mission
It has been over 50-years since Hurom was first founded, and over these last few decades we have worked hard to pioneer new technologies and designs, taking juicing to new heights.
Our core mission will always be to help people, and we develop all of our products to have a positive impact on our customer's health and wellbeing. But we can only do all this thanks to the successes and trials of our past.
Our Story
Our story is one of continuous innovation, driven by a belief that small, everyday choices can lead to a healthier, more balanced life.
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1974
Founded in 1974
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
- Hurom's Main Headquarters In South Korea
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1980s–2000s
Expanding Innovation
Over the following years, Hurom developed a range of kitchen appliances, including high-performance blenders and food processors designed to support everyday nutrition.
- Juicer Manufacturing Line
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2005
First Slow Juicer
In 2005, Hurom introduced the world’s first true slow juicer, powered by its patented Slow Squeeze Technology™, setting a new standard for juicing.
- Prototype Juicer Parts
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2006-2009
Focus on Juicing
Following this breakthrough, Hurom dedicated its focus to refining slow juicing technology, improving performance, usability, and design.
- The Hurom HH Series
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2010
Global Recognition
In 2010, the HH Series slow juicer was recognised as a ‘World Class Product’ by the Korean government, highlighting Hurom’s innovation and quality.
- Innovating and Improving On the HH series with the H-AA
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Today
Continued Innovation
Today, Hurom continues to lead the slow juicing category, developing new innovations while staying true to its founding vision of healthier living.
- The Hurom H400, The Most Popular Hurom Juicer Ever.
Our Awards
Recognised globally for innovation, quality, and design excellence.
International Design Excellence Award
In 2013, Hurom’s HH Series slow juicer was named a Bronze Winner at the International Design Excellence Awards (IDEA), recognising its strong blend of innovation and user-focused design.
Red Dot Design Award
Hurom has received multiple Red Dot Design Awards, with the HH Series recognised in 2013 and the H300 in 2021. These awards highlight the brand’s ongoing focus on innovative, functional design.
Most Innovative Kitchen Appliance Award
Hurom also received the Most Innovative Kitchen Appliance Award in the US, highlighting its forward-thinking approach to design and its commitment to improving everyday kitchen experiences.
International Exhibition of Inventions of Geneva Award
The same year, Hurom was also awarded a Gold Medal at the International Exhibition of Inventions of Geneva, further cementing its position as a pioneer in product innovation on a global stage.
iENA Nuremberg Gold Award
In 2010, Hurom won a Gold Award at iENA Nuremberg, one of the world’s leading invention exhibitions, marking the start of its international recognition for innovative juicing technology.