Founded in 1974
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
The Hurom HW has been engineered to provide performance that can't be equalled by any other juicer. As a result we had to design it very differently to a standard domestic model. This eventually led us to implement new juicing components, sized to be 1.25 larger than their domestic counterparts. These new and larger components enable the HW to produce more juice at once, while increasing yields and keeping production times down.
The 1000ml juicing chamber also allows for larger individual juice batches to be produced at a time. Facilitating the production of juices produced and bottled in advance as a fast alternative to waiting for a freshly pressed juice.
A commercial juicer isn't only defined by how much juice it produces. It also has to be built for the role. Therefore, we have spent time to develop a design befitting of a true commercial juicer, starting with the motor. Optimised for commercial use, the HW motor can handle long periods of use and its torque has been increased substantially to provide greater power and efficiency.
The HW also has an optimised build made from primarily brushed Stainless Steel. By using a premium material we believe that the HW will be able to easily handle rough commercial use without showing signs of age over time.
In a commercial environment time efficiency is very important, and at peak times every minute of work saved can be the difference between excellent and acceptable service. As a result the HW is fitted with supplied with 3 complete sets of juicing components. These component sets can be swapped out between different juices, removing the need to clean all parts immediately before a new juice flavour can be made.
The HW body moves away from the standard design ideas we put into our Hurom juicers and instead of sleek curved finish it has many flat surfaces. Aesthetically this remains pleasing, but practically it also allows for the juicer to be positioned in a space efficient manner in a commercial kitchen environment. The flat surfaces have also been paired with a change to the position of the juicing chamber, which allows for more practical positioning of the pulp and juice collectors.
Easy Press
Pure Press
Our story is one of continuous innovation, driven by a belief that small, everyday choices can lead to a healthier, more balanced life.
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
Over the following years, Hurom developed a range of kitchen appliances, including high-performance blenders and food processors designed to support everyday nutrition.
Juicer Manufacturing Line
In 2005, Hurom introduced the world's first true slow juicer, powered by its patented Slow Squeeze Technology™, setting a new standard for juicing.
Prototype Juicer Parts
Following this breakthrough, Hurom dedicated its focus to refining slow juicing technology, improving performance, usability, and design.
The Hurom HH Series
In 2010, the HH Series slow juicer was recognised as a 'World Class Product' by the Korean government, highlighting Hurom's innovation and quality.
Innovating and Improving On the HH series with the H-AA
Today, Hurom continues to lead the slow juicing category, developing new innovations while staying true to its founding vision of healthier living.
The Hurom H400, The Most Popular Hurom Juicer Ever.
The best kitchen appliance combining user-friendliness, excellent performance, and design.
Forbes · USA
A product with excellent reviews for innovative slow juicing technology and high consumer trust
JoongAng Daily · Korea
A premium kitchen appliance that's easy to use and looks sophisticated.
BBC Good Food · UK
The juicer that performed best in performance tests, and the editor's top pick
Le Particulier pratique · France
The easiest appliance for practising wellness in everyday life
Sports Seoul · Korea
The appliance that's both convenient and produces the best cold-press juice
Haus&Garten · Germany
A product with high ratings for brand trust and consumer satisfaction
Chosun Biz · Korea
A premium slow juicer with outstanding juicing performance and nutrient preservation
Tom's Guide · UKGlobally recognised for innovation, technology and outstanding product design.
Gold medal
Gold medal
Gold medal
Awarded for 9 consecutive years
Winner of the King Sejong Award
3-time winner in the
Product Design category
5-time winner in the
Kitchen category
2-time winner
Gold medal
Gold medal
Gold medal
Gold medal
Over 12.77 million units sold across 88+ countries. A global community built on decades of trust, quality and a better way to juice.
At Hurom, we study the natural nutrition found in fruits and vegetables to better understand how juicing can preserve their benefits. Through our Food and Nutrition Research Institute, we continue to explore ingredients, nutrients, and extraction methods to find better ways of bringing more of nature into every glass.