Founded in 1974
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
The Hurom H400 Easy Clean Slow Juicer is the newest Juicer in Hurom’s H range, being the most recent means the Hurom H400 comes with new and optimised features that improve the overall quality of juice and user experience. It has an enhanced auger design that maximizes yield while reducing pulp output as well as a scrub-free cleaning experience. In addition, it has Hurom’s renowned self-feeding feature to make juicing as easy and hassle-free as possible.
The self-feeding hopper allows you to feed the juicer with minimal effort. This is because the hopper does all of the manual work of cutting and preparing the produce to the perfect size ready to be juiced using an internal cutting blade located at the bottom of the hopper. This allows you to turn whole fruits and vegetables into a glass of refreshing, smooth juice with very little preparation.
The size of the hopper has also been improved from the previous self-feeding models, allowing for more fruits and vegetables to be loaded inside the hopper. This in turn will give a higher volume of juice per juicing session making it easier than ever before to drink fresh juice.
The Hurom H400 has an easy clean chamber with a two-part augur which also performs as a strainer to give fine juice. These two parts can easily be disassembled and rinsed under tap water making the cleaning process scrub-free. The juicing bowl has also been re-designed so that every part of it can be cleaned easily and quickly ensuring that your bowl is clean after every use.
The Juicing Bowl has been designed so that it fits perfectly inside the body of the juicer making the design compact and very contemporary. The bowl also comes with a gauge window so that you can see precisely how much juice is being produced as well as the rich colours of your fresh juice.
Instead of the traditional screen-based juicing mechanism that many slow juicers use, in recent years Hurom has designed an auger-based juicing mechanism. This has massively improved cleaning times thereby enhancing the user experience without compromising yield and juice texture. However, the Hurom H400 has been designed to give the ultimate precision in juice texture across a variety of ingredients. This is due to the slits in the auger having been designed to be even smaller, allowing for much less pulp in the juice. The two-part augur is made of durable, BPA-free plastics that allow it to withstand juicing of various ingredients from fruits, vegetables and leafy greens.
The Hurom H400 has been designed to give the most contemporary appearance keeping the look minimalist and compact so that all of the complicated juicing processes is hidden. But you can still see your juice being produced and the colour of the juice from the gauge window. This gives the juicer a new gadget look rather than the traditional juicer appearance like with most juicers.
* 15-year motor and parts warranty only available on purchases after 10th September 2026. Purchases made before the qualifying period receive a 10-year motor and 5-year parts warranty.
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Our story is one of continuous innovation, driven by a belief that small, everyday choices can lead to a healthier, more balanced life.
Hurom began as a kitchen appliance manufacturer, built on a belief in healthier living and a passion for helping people enjoy more nutritious, whole foods.
Hurom's Main Headquarters In South Korea
Over the following years, Hurom developed a range of kitchen appliances, including high-performance blenders and food processors designed to support everyday nutrition.
Juicer Manufacturing Line
In 2005, Hurom introduced the world's first true slow juicer, powered by its patented Slow Squeeze Technology™, setting a new standard for juicing.
Prototype Juicer Parts
Following this breakthrough, Hurom dedicated its focus to refining slow juicing technology, improving performance, usability, and design.
The Hurom HH Series
In 2010, the HH Series slow juicer was recognised as a 'World Class Product' by the Korean government, highlighting Hurom's innovation and quality.
Innovating and Improving On the HH series with the H-AA
Today, Hurom continues to lead the slow juicing category, developing new innovations while staying true to its founding vision of healthier living.
The Hurom H400, The Most Popular Hurom Juicer Ever.
The best kitchen appliance combining user-friendliness, excellent performance, and design.
Forbes · USA
A product with excellent reviews for innovative slow juicing technology and high consumer trust
JoongAng Daily · Korea
A premium kitchen appliance that's easy to use and looks sophisticated.
BBC Good Food · UK
The juicer that performed best in performance tests, and the editor's top pick
Le Particulier pratique · France
The easiest appliance for practising wellness in everyday life
Sports Seoul · Korea
The appliance that's both convenient and produces the best cold-press juice
Haus&Garten · Germany
A product with high ratings for brand trust and consumer satisfaction
Chosun Biz · Korea
A premium slow juicer with outstanding juicing performance and nutrient preservation
Tom's Guide · UKGlobally recognised for innovation, technology and outstanding product design.
Gold medal
Gold medal
Gold medal
Awarded for 9 consecutive years
Winner of the King Sejong Award
3-time winner in the
Product Design category
5-time winner in the
Kitchen category
2-time winner
Gold medal
Gold medal
Gold medal
Gold medal
Over 12.77 million units sold across 88+ countries. A global community built on decades of trust, quality and a better way to juice.
At Hurom, we study the natural nutrition found in fruits and vegetables to better understand how juicing can preserve their benefits. Through our Food and Nutrition Research Institute, we continue to explore ingredients, nutrients, and extraction methods to find better ways of bringing more of nature into every glass.
Bought this as a beginner to juicing after reading many online reviews. The common theme is that people who start juicing give up as there is too much cleaning after juicing, this juicer solves that problem. I can juice and cleanup done in under 3 minutes, I'm sure I could do it faster but in happy with that. Juicer is reasonably quiet in operation and produces juice with very little pulp, you can always use a strainer if you want no pulp at all., I keep it for a little fibre in my juice. Hope to get many years use from this juicer to justify the cost.
Fantastic juicer and super easy to clean and use. Exactly what I've been looking for to replace my old juicer.
I bought a Smeg limited edition D+G juicer rrp £1,000 and it blew up after the 2nd use, no communication from them and still not refunded! Bought this one as my mum say online they had good reviews and it’s the best, easy to clean, the juices taste beautiful! Very happy!
Really happy with this juicer. After much research I have zero regrets. The ease of cleaning is the real benefit here as without this we would not use nearly as much. Now it’s part of daily life positioned next to the vitamix. Highly recommended.